Purpose of the Rating Tool
The rating tool helps you collect customer feedback after a trip or event. Customers receive a message after their visit and can rate their experience.
This gives you structured feedback and helps identify where processes, offers, or communication can be improved.
Typical Process
- Define which lines, tours, or events should collect ratings.
- Define when customers should be contacted after the trip.
- Store the message text and the link to the rating page.
- Review the results regularly and derive concrete improvements.
Recommendations
- Keep the message short and friendly.
- Ask for feedback soon after the trip while the experience is still fresh.
- Use reviews not only as a metric, but also as guidance for process improvements.